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Sally Falkow - Social Media Strategist
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Really Learn to Use Google Plus for Business

May 11, 2012 by Sally Falkow

Join Chris Abraham for an extended tutorial on how to use Google Plus for business He delivered a 30 minute webinar, but he felt he had to rush through the information so he has taken the time to make the extended  tutorial and show you all the insider tips and tricks of using Google Plus for business. It is 80 minutes - Pehaps watch it in sections,  but it is worth … [Read more...]

So Corporate Blogging is Dead? Think Again!

April 23, 2012 by Sally Falkow

An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. I hope that these companies don't have any women customers.  The recent BlogHer survey of 2000 women in the  US found that women regard blogs as their most trustworthy source of information and advice. Blogs beat out … [Read more...]

Pimp Your Press Release

April 12, 2012 by Sally Falkow

A recent survey of UK  journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News Consumption They've been telling us for at least five years now that they need more than just a page of text. And PR Newswire's … [Read more...]

The Press Release is not Dead Yet!

April 1, 2012 by Sally Falkow

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don't do much for you. PR Newswire reports that a study … [Read more...]

The Technology of the City Creek Center Fire Fountain

March 30, 2012 by Sally Falkow

The fountain at City Creek Center is a marvel of technology Here's an interview with the designer, Mark Fuller of WETDesign. … [Read more...]

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