A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media. They discovered that while businesses are investing in social media, managers' lack of understanding means they are unsure of the returns. It's a skills gap that is preventing businesses from getting value from social media. 1 … [Read more...]
Digital PR, $ocial Media and ROI
According to the Chartered Institute of Marketing Social Media Benchmark study 1 in 5 marketers said their business was “fundamentally ill-equipped to take advantage of social media” and only a quarter of those questioned had established any solutions for this lack of competency. I'm surprised it is only 1 in 5. Many more than that express their confusions when I meet … [Read more...]
Digital PR Tool of the Week: Newsle
One of the factors you should be monitoring is who in your social graph is getting media attention. And now there is a super simple way to do that - Newsle. Built by Harvard undergrads (sound familiar?) the service scans hundred of news and blog feeds looking for mentions of your connections. Perhaps this might be too narrowly focused for everyone, but it is a perfect … [Read more...]
Progressive Insurance PR Debacle – Why You Need a Social Audit
Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver. Let's just start by saying that they should have just paid the claim and done the right thing. But when her family tried to claim on … [Read more...]
Are you missing opportunities for media coverage?
The PRESSfeed 2012 Online Newsroom Survey results highlighted some big discrepancies between what journalists say is important to them when they get a news release and what's available in company online newsrooms. There are also gaps between what journalists think is important and what PR people think is important to journalists and bloggers. Download the full report … [Read more...]
