Marketers are embracing content. Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months. And almost three-quarters (73%) agree that 'brands are becoming publishers.' Source: The Content Marketing Survey Report, Econsultancy/Outbrain. (requires purchase) The survey polled 1300 1,300 marketers working for … [Read more...]
Best Practices for Using LinkedIn
Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. There are do’s and don’ts when it comes to using LinkedIn and you want to make sure you’re … [Read more...]
Digital and Social Marketing Advice from Sephora SVP
An excellent interview from Brian Solis with Julie Bornstein SVP of Digital at Sephora Get a cup of coffee and spend 15 minutes listening to this interview. Take notes. … [Read more...]
Trust and Reputation – the new currency?
The Cluetrain Manifesto said markets are conversations. They predicted that we were headed for an online version of the ancient marketplace where people would meet, share information and compare experiences with vendors and products. We're certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase … [Read more...]
Digital PR Tools
An App to Analyze Facebook Friends Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph, and you should be, this app can be helpful in understanding your Facebook friends. You can find out their age ranges and relationship status and, if you'd like to increase engagement, you … [Read more...]
