If you've read the ebook Newsjacking by David Meerman Scott you'll know that when a large news item such as the storm on the East Coast appears there can be opportunities for companies with relevant stories. Sandy is the biggest storms ever to hit the US and reporters and bloggers are going to be looking for secondary stories and sources related to the storm to keep the … [Read more...]
Execs Not Using Social Media at Board Level Strategy
Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect The report titled "What Do Corporate Directors and Senior Managers Know about Social … [Read more...]
Are You Ready to Deal With an Online Crisis?
Voorsprung Social Media Technik Audi South Africa has just been hit by a new media iceberg. The lasting effects of this new media storm are going to be damaging beyond the immediate event. The problem with bad news these days, especially when it comes to a brand, is that it can explode online and become a cultural meme incredibly fast. In the old traditional news model … [Read more...]
Pinterest PR Tips
Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they've grown so fast that they now rank as the number 3 social network. From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by 43.7%. Pinterest already drives more traffic to sites that use … [Read more...]
How Social Networks Influence Travel Decisions
Monetate Marketing Infographics … [Read more...]
