FREE WEBINAR
APRIL 22, 2015
10 AM PDT 1 PM EDT
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The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now every PR practitioner knows how to do it – and does it on a regular basis.
Not so.
According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites.
SALLY FALKOW LISA BUYER, CEO THE BUYER GROUP
PRESSFEED SEARCH ENGINE WATCH
In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. They will also cover resources PR folk can tap to get up to speed.
Webinar Content:
1. PRESSfeed Report
2. SEO opportunities
3. SEO challenges
4. How to optimize text content
5. How to optimize visuals
6. Resources
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Seating is limited to 100
