Watch the video An excellent explanation of how to research and create the kind of content that Google loves. Note his comment about how visual content can make the difference. There are several ways you can increase the quality of your content. See the Google Quality Checklist. Digital PR is about writing for the web, keyword research, SEO, visual content and … [Read more...]
Social Media Strategy Template
A 10-step social media strategy template to guide your online campaigns. Download the complete report on how to do a Social Media Strategy DOWNLOAD THE PDF social media template chart … [Read more...]
Search Dominates Top News Sites for September 2015
The News search websites are still at the top of the list. These are the Top 15 News sites for September 2015 (Source www.ebizmba.com) Yahoo News - Still holding on to the top spot with 175,000,000 visitor per month Google News - Nipping at their heels with 150,000,000 visitor a month Huffington Post - now a real contender with 11,000,000 visitors a month CNN - … [Read more...]
Measuring Public Relations ROI
The way we measure the ROI of PR is changing - at last. Hopefully we may yet see the end of AVEs and start to see PR actions tied to business goals. We have the tools to track activity from PR content all the way through to conversion. It's up to the PR community to embrace these changes and learn the digital skills required to analyze and report this kind of … [Read more...]
Effective Visual Storytelling
Instead of writing a story and then thinking about what visual we can add, we should be learning to think visually first. You have just 8 seconds to grab your visitor's attention. The right picture really is worth a thousand words. Every PR practitioners needs to learn how to tell a story visually - how to take or make images and videos that extend and enhance … [Read more...]
