Mouse over the image. Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphically. Visual literacy is more than a skill, it's a form of critical thinking that enhances your intellectual capacity. Brian Kennedy TEDx talk. Here … [Read more...]
PR Measurement – New Tools and New Skills
Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you'll never be able to show the value of your work. It is a numbers game. That's what gets the attention of the C-suite. How much went in, what did you achieve and what did we get in return? The statistics execs pay … [Read more...]
3 Pillars of Success in Digital Marketing
The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. This is indeed the first step - without a strategy you are flying blind. And without a strategy you're unlikely to be producing the quality content … [Read more...]
Liquid Content Strategy – An old Idea gets new life
In a recent post Mark Schaefer talked about the need for a "liquid" content strategy. "For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. We did our research, crafted a message and went to work. The marketers were in charge. But today it is profoundly more complex. Not only are the … [Read more...]
How to Make Online Videos Work for You
By Cokey Falkow With all the marketing noise out there it is not surprising that CFO’s and CMO’s are trying to make sure that the money spent on any marketing is getting results. There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than … [Read more...]
