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Sally Falkow - Social Media Strategist
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Online News Sites Drawing More Visitors

February 3, 2006 by Sally Falkow

News Search plays an important role in your Internet marketing strategyOnline news readership is still climbing sharply. The fourth quarter saw 53.6 milllion viewrs a month - up 30 percent from 41.1 the previous year. 36 percent of all Web users went to an online newspaper site.   MediaPost (requires registration)Visitors to newspapers' Web sites are … [Read more...]

Web analytics playing a bigger role in Internet marketing strategy

February 2, 2006 by Sally Falkow

Marketers looking for faster and better results70% of respondents to a recent survey on web analytics have changed their vendor over the last two years. For most companies, the objective has been to obtain a more powerful web analytics tool.   Intelligent enterpriseFast reporting, real time data and user friendliness are the three main advantages of today’s … [Read more...]

Techies Use Online News, Blogs and RSS feeds

February 1, 2006 by Sally Falkow

Blogs and RSS feeds just tad behind online newslettersI came across this interesting snippet in the CodeProject newsletter today.The poll question was "Where do you find your IT news?"Online News Sites               73%Email … [Read more...]

Optimized Press Releases Featured At Search Engine Strategies

January 30, 2006 by Sally Falkow

SES New York News Search Panel NamedIn just a month's time those eager to find out what half of their online marketing mix needs to change will gather at the next SES in New York City.Greg Jarboe wrote in his blog that the top story of SES is that at each show there are new ideas and you find out that what was working last year is no longer working.  So if you want to be … [Read more...]

The Search is Over

January 24, 2006 by Sally Falkow

Google wins in 2005Google takes the lead over Apple in the latest study by brandchannel.com with eBay’s VoIP newcomer Skype inching ahead of Starbucks for the number three slot.  Google is a pure internet branding success that could never have been predicted 5 years ago.  I think how Skype came in under the radar on the wings of eBay to emerge at the number … [Read more...]

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