Alternatives to dependency on search engines.Have companies become too dependent on search engines for their traffic? The consistent rise in search marketing budgets and the money pouring in to Google and Yahoo! coffers for paid ads suggest that the answer is a resounding yes.This Alertbox article offers good data about PPC, resulting traffic, … [Read more...]
Socal AMA Internet Marketing Intensive in LA
A full house shows strong interest in Internet marketing strategies for 2006It takes some motivation to brave the early morning LA traffic to the Westside.Over 100 people showed up for the Socal AMA's Internet Marketing Intensive on Thursday - a clear indication this is a subject of interest to the Los Angeles business community. Attendees covered the full … [Read more...]
Online Branding
Click-through on the declineBoy, isn’t it great to be able to track to the penny how ineffective your online paid advertising is?It is unfortunate that companies are not being properly advised about what is really takes to do business online—and that branding plays a big part in this.Case in point is a recent article I came across which talks about the lack of … [Read more...]
RSS Summit in Boston
But no RSS feed on their websiteMarketers are still trying to figure out why RSS took off and how they should react, says Scoble in WebPro News today. He is speaking at another RSS Summit scheduled to take place in Cambridge, MA"That site is particularly lame. No RSS. No blog. If you're doing a conference you NEED an RSS feed and a blog. At minimum."Oh dear - a … [Read more...]
Small Businesses Keen to Learn About Blogs and RSS
the lure of Internet marketing gets a record attendancei spoke at the Inland Empire Ad Club in Ontario CA yesterday. Apparently the topic of how to use blogs and RSS in your Internet marketing was a hit with their members and they had a record turn out.Everyone there knew about blogs, but about 80 percent of them had no clue what RSS was. But they soaked … [Read more...]
