Forget Google, Build a BrandI wrote an article this week about the rush to hire SEO’s and SEM’s and my strong belief that a requirement of good SEO is an understanding of PR basics. Building good content, a great brand and strong relationships will also get you good search rankings. Then I saw the interview with John Scott of V7n in the Search Engine … [Read more...]
Blogs Taken Seriously In The PR World
Study on blogging and the use of 'human voice' as a PR strategyThe School of Journalism and Mass Communication at the University of North Carolina have done a study on Organizational Blogs and the Human VoiceHere are some of their findings:People who read a company blog will perceive more of a human voice in the company's relational efforts than those who read the … [Read more...]
Internet Branding
Top of the heap or total oblivionA recent study of some 10,000 top business websites worldwide cites two main reasons for e-commerce failure: lack of a unique selling proposition—vital to avoid the risk of being commoditized; and, lack of a simple, unique, one-of-a-kind, globally protected brand identity—key to prevent being lost in oblivion among the millions of … [Read more...]
Online News Takes Second Spot
Gallup figures show the increase in online news consumptionE-mailing is still the number one activity online but checking news (72%) is now number two. Shopping and travel planning (both at 52%) are at three and four. GallupNews search is fast becoming a very viable way to reach your audience. If you are familiar with the eye tracking studies then you know … [Read more...]
Blogs Pulling In More Readers
One in five Americans say they consult blogs “frequentlyGallup's new figures for blog readers are up from 21 percent of the 18 - 29 year olds to one in five of all Americans. That's quite a jump. Pew had the figure at 58 percent last year.I see this trend on my own blog. Readership has almost doubled in the last six months. Steve Rubel … [Read more...]
