The rapid growth of content syndication and social media requires a new marketing and PR approach.The days when a static business website or a mass media press release could attract visitors and customers are long gone. The use of RSS and social bookmarking sites to manage and organize news and information is on the rise and marketers need to create RSS feeds offering … [Read more...]
Why the Digg this button is on the social media press release template
Social media influence is important for PRIn his article in Online Spin about digg.com Max Kalehoff of Nielsen Buzzmetrics says If I were an online publisher, or a PR person, I'd be spending a lot of time studying how this idea catalyst works and can be leveraged. Digg may not be in the top-10 rankings of all publisher sites, but it can act as a forceful fire hose of … [Read more...]
Consumer Generated Content? Priceless
MasterCard shows how consumer generated content can drive businessIn cahoots with Yahoo! Travel's Trip Planner MasterCard has put together a campaign to make the most of consumer generated content reports BrandWeek.MasterCard will try to generate credit card transactions in a "Win 500 Flights Sweepstakes." Cardholders get entries with every MasterCard … [Read more...]
Is Internet Marketing Really A Threat?
Whistling in the dark may be comforting, but it won't chase away the storm that's approaching.Dave Morgan, CEO of Tacoda thinks Sir Martin Sorrell of WPP got it completely wrong when he wrote that the digital revolution we are experiencing today is not much different from what the advertising industry experienced 50 years ago with the introduction of television. The … [Read more...]
Survey on Current Web Trends
No not the metrics softwareThe Chicks are conducting a survey on current web trends. What's happening online, seo, internet marketing, social media and how you feel about it-type trends.And the more people who take the survey the more we'll learn. So go on over and have your say. … [Read more...]
