College kids spend more hours onlineThe media shift is more noticeable in the 18 - 24 age group: between reading articles, visiting MySpace, and checking out video clips, around four in 10 students spend at least 10 hours a week online, according to a study released this week by Experience. By contrast, just 17 percent said they watch TV more than 10 hours a week, and … [Read more...]
Still Not Sure About Corporate Blogging?
39 percent - 57 million adults in the US - now read blogsWhile the new report from Pew Internet focuses on who is blogging, it does report that the number of American adults reading blogs more than doubled since February 2004 and is signiifcantly up since the Fall of 2005.Most bloggers report that they have a small audience. Only 13 … [Read more...]
Google has almost half of all searches
content syndication is a proven method of gaining that prized page one spotAcording to the latest figures from comScore out this week Google now gets 44.7 percent of all searches. This is almost as much as Yahoo! MSN and Time Warner combined.About a year ago OneUpWeb's study showed that if you make it to page one in Google your traffic increases by about 600 percent … [Read more...]
Optimized Press Releases Beat Out Trade Publications As A Knowledge Source
The most used content type among knowledge workers for business purposes has switched to press releasesPress releases have surpassed trade journals as the leading source of information for knowledge workers, reveals a recent study from Outsell who surveyed 7,000 knowledge workers from 2004 to the present. "It may be that press releases are easier for people … [Read more...]
Web 2.0 is a reality, says Business Week
The Live Web portends a real sea change for business.In the CEO Guide to Technology Business Week advises CEOs to take note of the Live Web.Describing web services such as MyYahoo, Flickr, Wikipedia, MySpace and others as sites that demand interaction and participation, Many of these applications use content syndication and sharing with RSS … [Read more...]
