Looking for viral online buzz? It's all about the contentAndrew Foote of Peppercom has some sage advoce for firms looking to success with viral video and social media as part of their internet marketing strategy.:Content is king in this game. More often than not, the quality of viral content takes a backseat to the marketing mandate.Foote gives examples of how to get it … [Read more...]
Paid Blog Posts Create Misleading Content
These blog posts are polluting the blog world and misleading consumers by blurring the line between advertising and unbiased opinionThe LA Times reports that thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics. The bloggers are spurred by new marketing middlemen such as PayPerPost that connect advertisers … [Read more...]
Cisco Betting on Social Media Tools for Internet Marketing Strategy
Social-networking tools being integrated into Cisco's Unified Communications suiteIn addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, … [Read more...]
Telcos Fail to Capitalize on Mobile Web 2.0
Telecoms companies are failing to make the most of the growing popularity of the online information-sharing services of "Web 2.0", according to new research 'Web re-loaded: Driving convergence in the real world.' by global consultancy Arthur D. Little.This new report places users and user generated content in the spotlight yet again. Yet it seems US Telcos have not yet … [Read more...]
Broadband is Holding Back Web 2.0 Use in Southern Africa
Forward thinking agencies and corporates attend Web PR +We had 70 attendees in Cape Town and 60 in Johannesburg at the Web PR + conference.The Cape Town audience was more independents and bloggers and techie types, while the Joburg crowd was more agency and PR related. As one blogger who attended both sessions remarked the difference in the audience led to a … [Read more...]
