Amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs are one of the top three challenges they face today.Consumer Generated Media (CGM) or User Generated Media - whatever you call it, it has entertainment execs worried.According to a new Accenture study of senior executives in the media and entertainment industry in North America and Europe, … [Read more...]
Social Technographics Can Guide Your Web Content Strategy
Forrester Research Puts Social Media Into PerspectiveA new report from Charlene Li and Josh Bernhoff at Forrester Research says that most companies get involved in social media in a haphazard way - a blog here, a podcast there - with no coherent web content strategy based on audience needs.Start with your target audience and determine what kind of relationship … [Read more...]
Citizen Journalism Takes a Leap Forward
Collaborative Experiment Based on Wiki Method Aims to Enable Consumers to Contribute Directly to News StoriesA new experiment in citizen journalism plans to some crowdsourcing and include readers and their sources in the network that journalists can tap into for stories.Assignment Zero, a collaboration between Wired magazine and NewAssignment.Net, the experimental … [Read more...]
News vs Entertainment : a PR crisis?
Desperate days for traditional media are dangerous days for corporate and organizational reputations.Gerald Baron, Founder and CEO, PIER System/AudienceCentral; Author, "Now Is Too Late: Survival in an Era of Instant News" made some pithy comments about the 'news as entertainment' trend and its effect on PR in today's Daily Dog.What's wrong with this trend?Too little … [Read more...]
Disney’s Content Strategy to Reach Moms Online
Entertainment Behemoth takes the needs of their online audience to heart.Moms are increasingly turning to the Internet for answers to everything from problems with teething babies to financing college. Based on research into their online audience Disney is launching a new website aimed at providing these answers the AP reports. Web-savvy and 32-million strong, … [Read more...]
