I am in Cape Town visiting familyAs I sit at a pavement cafe in Camps Bay drinking red Africa tea and hanging out with my son and his family, blogging has been the last thing on my mind.But tomorrow the nose goes back to the grindstone. I am speaking at the WebPR conference here in Cape Town. then I am off to Johannesburg to do another one March 2nd. I … [Read more...]
Smart Social Media Thinking
How to corral that free-wheeling user-generated contentPrevailing wisdom says you can't control the message anymore. User-generated content has a life of it's own and any attempt to make it into a marketing or PR vehicle will backfire.And have we not seen some spectaular examples of doing it wrong?Pontiac's social media site created in tandem with Yahoo is a much … [Read more...]
Marketers are Still Missing the Social Media Target
Media multi tasking has changed influences prior to purchaseBIGResearch's latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you're operating in a new reality of a consumer controlled communication model. This is not the first time we've heard that the traditional media models aren't working, but this study … [Read more...]
LA Times Announces Online Strategy
The paper admits it had fallen "woefully behind" in the shift to online journalismYesterday afternoon the LA Times announced a new model for the newspaper's reporting with the Internet at its center - go figure! And they came to this stunning conclusion after an expert review by previous editor Dean Baquet. Under the new plan there will be total integration of … [Read more...]
Social Media Marketing
How online behavior affects your bottom line.WebProNews has a discussion on the go about Social Media, PR and marketing. Jason Miller makes the point that in the real world we turn to colleagues and friends for information and advice, not sales people. And it should give you a clue as to what is occurring online and why social media is … [Read more...]
