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Sally Falkow - Social Media Strategist
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Search Fueling Word of Mouth

June 25, 2008 by Sally Falkow

BIGResearch's Simultaneous Media Survey says people who search share their data with othersAlmost half (47%) the people who search for information online give advice on a regular basis to others about products and services they’ve purchased, compared to 29.4% of all adults who say the same.Why is this an important finding? Because recommendations from other consumers is … [Read more...]

BlogPotomac: WaPo Dan Beyers talks about the future of the media

June 15, 2008 by Sally Falkow

Media needs a new model of audience engagementDan Breyers, local business editor at the Washington Post, talks about how social media is impacting the media and how the paper is adapting.He starts by reading a prediction that within 10 years there will be no more print media. And goes on to give his personal strategy as business editor. 1.  Provide … [Read more...]

Social Media in LA

June 12, 2008 by Sally Falkow

PRSA LA sells out for social media eventTimes have changed. Today 100 people showed up at 8 am in downtown LA for the workshop with Brian Solis.PRSA LA president, Rita Tateel, said it just goes to show that when you have the right topic with the right speaker, they will come.  I have to add - at the right time. Two years ago when PRSA LA offered their first … [Read more...]

Digital Future

June 4, 2008 by Sally Falkow

Users see the Net as a more important info source than traditional media80- percent of users 17 and older consider the Internet to be an important source of information, says USC's 2008 Digital Future Report ..  68 percent rated it higher than TV, 63 percent preferred the Net to radio and 63 percent rated it better than newspapers as … [Read more...]

Gartner Names Top 10 Technologies That Will Change The World

May 31, 2008 by Sally Falkow

What is sauce for the goose... the advice to CIOs should be taken to heart by PR ManagersDr. Jim Amderson posted in The Busines of IT blog about the Gartner Top 10 Technologies that they think will change the world in the next four years.Multicore and hybrid processors Virtualization and fabric computing Social networks and social software Cloud computing and cloud/Web … [Read more...]

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