Aberdeen Group survey of over 360 companies shows ROI from Social MediaAs the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment. (ROMI)The study divides the … [Read more...]
Online Reputation Monitoring Survey for BtoB marketers
Some interesting data about brand monitoring offine and online A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the BtoB marketers polled aren't adequately prepared for an online crisis. Although the sample universe was small, it is an indication of what BtoB marketers are thinking and doing. 60% say … [Read more...]
C-level Execs Get News and Business Information Online
They prefer to access the Web rather than read the newspaperThe Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004. At the same time, C-Level executives, citing newspapers such as the Wall Street Journal as their main source of business information, … [Read more...]
PR and Social Media
Why you need a social media strategyAugie Hay highlighted a post from Jeremiah Owyang of Forrester Research on how companies can get punk'd by social media A Chronology of Brands that got Punk’d by Social Media Criteria of punk'd is a situation where the story would not have been told if social media were not available or if social media accelerated or spread … [Read more...]
Twitter/Webinar on Social Media Draws a Big Crowd
Radian6 And CrossTech Media push the envelope Image: Dan Taylor Today Chris Brogan from Cross Tech Media and Radian6 (which has now been bought by Salesforce - 2012 update) hosted a cross platform webinar and Twitter event focused on how companies can, and are, using social media. At 11 am Pacific, 2pm Eastern 500 people logged onto the webinar and simultaneously … [Read more...]
