Last year 10% of audiences caught their favorite shows online.Brands are catching on to the idea that they can create custom content and attract the right audience. Where is this custom content being viewed? Online. By the end of the year, an estimated 40% of programming will be viewed through the Web, says James McQuivey, an analyst at Forrester Research. … [Read more...]
Missing the Cluetrain
10th Anniversary event today in Palo AltoI intended my next Cluetrain post to be a video interview with Doc Searls at the anniversary event in Palo Alto today. SNCR is a sponsor.Instead I am going to have a medical procedure done. Unfortunately I did not have a choice. I am glad I went to NYC when they had the first one in February. And I'd love to see the … [Read more...]
Making Social Media Content Work For You
Social media does have new rules, but some of the old rules apply tooExecuting Social Media was a good conference. Everyone participated in the sessions, so we got the benefit of some very smart people sharing ideas about what works and what doesn't.There were two excellent keynotes:George Wright from Blendtech spoke about how the Will It Blend campaign came about and why … [Read more...]
Cluetrain Anniversary Series # 3
People get data from others 'just like themselves'Clue # 9 People in networked markets have figured out that they get far better information and support from one another than from vendors. At Search Engine Strategies Seth Godin spoke about how the networked market is changing how we do business. He says savvy marketers should change from trying … [Read more...]
Cluetrain Anniversary Series # 2
Social media marketing lessonsClue # 6The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.Just this week the New York Times wrote about how Craigslist is affecting the revenues of mass media. How did this come about?"We think we have a really good culture of trust and that's because without consciously doing so, … [Read more...]
