Senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economyThe sixth annual PRWeek/Manning Selvage & Lee (MS&L) survey by Millward Brown polled 252 U.S. chief marketing officers, VPs of marketing and marketing directors and managers, focused on digital and consumer generated media, marketing ethics and the … [Read more...]
Analytics Can Improve Your Content Strategy
Interview with Heather Dougherty of HitwiseIf you've been wondering how to figure out what content works and what you could write about to attract visitors to your site, try digging into your analytics program.Every website should have at least a basic analytics package from your host, but if you really want to get in-depth competitive intelligence from your log … [Read more...]
Blogger Relations Done Right
The inside scoop from BlogHer 08The last two days has been an immersion in Blogger land - Blogher 08 interacting with 1000 bloggers.I have a series of interviews with presenters, contributing editors for BlogHher and attendees - people who blog every day.I asked them all hte question - if a PR person wanted to contact you about a product, service, event or cause, what … [Read more...]
Heading to BlogHer this weekend
1000 women bloggers ( and some men) will gather in San Francisco this weekendI am all set to take off for BlogHer tomorrow. Mary, Tia and I will be there to blog about the sessions we attend and interview some of the prsernters and attendees.We'd be delighted if you'd say Hello.. Perhaps we'll bump into you at the speed dating or the networking times. We love … [Read more...]
Social Media Training for PR Professionals
Jim Sinkinson of Bulldog Reporter talks about their summer workshop seriesThe workshop covers:● How to keep your social media program accountable● How to set measurable goals● How to monitor and evaluate your reputation in social media● How to identify and track top blogs and other important influencers● How to acquire an arsenal of essential … [Read more...]
