One of the new media areas PR people may not be too familiar with is SEO - search engine optimization. The reason could be that SEO is usually regarded as a marketing and sales tool. Most pieces of content are crafted to reach customers and elicit a lead or a sale. Lee Odden points out that SEO can be used specifically for news content. “The intended audiences are … [Read more...]
Media Coverage for the Olympic Games Goes Social
Image courtesy of SHa3bi1 Two years ago I was invited to speak to the US Olympic Committee PR convention about the shifts in media consumption and what they could expect in 2008 in Beijing. The theme of my talk that day was that they had better be prepared for a digital revolution. An article in USAToday on Friday validated everything I said that day.. Millions of Americans … [Read more...]
PR Week’s blog competition
It is definitely in the eye of the beholderPR Week is celebrating its 10th anniversary with a blog competition.This is the list of blogs in contentionPit bulls and Labradors PR … [Read more...]
Social Media Bootcamp
Chicago workshop sold out We had a great day today in Chicago at the American Management Association venue near O'Hare airport. The room was full of PR, marketing and advertising people. Some are already well down the road with social media and some were just starting out. What do PR, marketing and ad folk want to know about social media? Here is … [Read more...]
Brand Value Can Move CMOs to the CEO spot
CEOs and CFOs are recognizing brand value as an asset that can be managed for growthThe flawed accounting practice that ignored brands' asset capabilities is waning, says James Gregory, author of “Leveraging the Corporate Brand.” The Financial Accounting Standards Board is beginning to understand that "fair value" accounting for the brand is the only … [Read more...]
