Are online viewers willing to watch ads with their video content? Yes, says a recent study from Ipsos – the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content.
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75% say it’s PK for advertising to be included in the free digital distribution of full-length TV shows and movies
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66% say the inclusion of advertising would be reasonable with free access to music videos, short news or sports clips
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52% are not willing to have advertising embedded in free amateur or homemade video offerings online
“Ad-subsidized service models will have to be carefully considered by these video sharing websites, since their current audience has grown accustomed to free streams without any advertising,” says Adam Wright, Director at Ipsos MediaCT. “As advertising starts to appear within their offerings, it has the potential to alter attitudes, perceptions and usage of these sites.”
