There’s been much blogging and Tweeting about TechCrunch50 and DEMOfall– two conferences where tech start ups reveal new products and services. However, you have to keep the product or service under wraps until it is seen at the conference. Which makes sense for the conference, but inventing the better mousetrap does not always mean people will beat a path to your door. They have to know the mousetrap exists, and where the door is.
“Even though some A-list bloggers and high profile entrepreneurs have publicly implied that any good product or eloquent and outspoken CEO will easily traverse the roads cluttered with inferior startups to quickly rise to stardom simply by existing, the reality is, you really do need some-level of PR,” says Brian Solis. Nicely put. Any new product launch needs PR.
In this post there is a list of journalists using Twitter. Using micro social media services like Twitter can give you access to reporters and journalists – if you do it right.
I spoke at Search Engine Strategies recently in San Jose about how to effectively tell your story in today’s new media. Micro PR and Social Media Press Releases (SMPR) are two effective ways to leverage the new PR tools.
One question I get asked often is what can we use to build the SMPR? You ned some tool that hosts your news content in a social platform. YOu shoudl be able to add text, images, vidoe etc yourself, tag it and share the content with social media icons.
You could build this in WordPress if you have someone who is familiar with the platform and can modify it for you.
Or try PRESSfeed – I designed it specifically for this purpose.
