So says John Blossom, publishing and information industry analyst. His new book “Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future” looks at how the explosion in electronic publishing by individuals and enterprises using social media and social networking tools is fundamentally changing the way people relate to each other in their personal, business and community lives.
“These tools are challenging many of the fundamental assumptions that have held together human societies,” says Blossom. ” Social media’s importance and impact in its current early stages must be measured not just against the backdrop of traditional electronic media but also in comparison to how people have communicated throughout human history. Social media and social networking are more than a challenge to today’s institutions — they have the potential to change the very DNA of human society.”
Blossom predicts that 2009 will see social media and social networking move front and center as a prime concern in business, politics, government, the arts and any number of other arenas.
“Social media is not a trend or fad; it is a realignment of the essential tools of human communication that is giving new power to individuals and institutions to change the world.”
Need help with your Social Media Strategy for 2009? Bulldog Reporter’s Social Media Bootcamp and Advanced Social Media Practice workshops can help you navigate the social media waters.
