Some conflicting numbers showed up this week about blogs:
The State of the Blogosphere from Technorati claims 70% of businesses are blogging.
According to a recent analysis of websites and blogs by Percussion only 20.5% of mid market tech companies have an active blog.
UMass Dartmouth studies show that back in 2007 INC 500 companies were outstripping the Fortune 100 when it came to blogging, but that the bloom has definitely gone off the blogging rose. The number of INC 500 companies blogging is down to 37%. Facebook nad LinkedIn now lead the way in these fast-growing companies.
So are companies blogging or not? And if they’re not, should they be?
There is currently a lot of buzz about content marketing and the need for a central content hub. A good blog can serve as that hub. Think twice before you abandon your corporate blog, says Aaron Dun, Percussions’ VP of marketing and strategy.
“Research shows that blogs play a critical role in helping companies create compelling content for engaging constituents, and guiding them into taking action that drives measurable results for the business. The findings uncovered in our research spotlight an enormous opportunity for companies to reframe their content marketing efforts to, first and foremost, include a blog.”
Whats’ your take – does your company have an active blog? Is is part of your social media content strategy?
