Niche Social Sites are Shaping Online Communication
Are the 18 – 26 year olds over Facebook? It seems so – general sites about anything and everything are now fading into the background simply because everyone has them. Marketers often fall into the trap of going after a boom in popularity and the potential revenue it brings, but they fail to take into account the unyielding fickleness of public opinion. Keep uyou eyes on the super-exclusive social networking sites, in addition to niche sites based on certain industries, interests, or common topics. Read the article >>
Search Is Paying Attention to Social, You Should Too
Recent research from Nielsen shows that more online users are spending their time on social media networks and blogs than on any other online channel — 25 percent of collective time spent online. Search engines are recognizing this shift in user behavior, too, and reacting accordingly. Over the past year, there has been an increasing shift in the development of social features from both Google and Bing. When choosing your tactics and strategy, focus on the metrics that matter and keep measuring in real time how they affect your business. Here are three tips on key indicators you should track, measure, and analyze Read the article >>
10 Ways to improve your PR with Social Media
In a time of social media evolution and revolution, public relations professionals have a unique opportunity to deliver better results. The strategy: using social media-flavored PR to influence the search marketing ecosystem. The lines between social media and PR are blurring and rising through the dust is social PR, defining a whole new world of delivering news and interacting with the audience most important to our business. Read the Article >>
