The 10 Laws of Social Media Marketing: Entrepreneur.com
It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line. Read the article>>
Social Media Strategy Learning Curve and Framework: Social Media Explorer
It can be difficult for organizations to see the strategic big picture when it comes to social media, especially if they are focusing all their energy on tools and tactics. This high level framework is designed to illustrate the social media learning curve and to help business and non-profit leaders understand how strategy relates to investment, value and culture. Read the article>>
Social Media Melding: GigaOm
The inclination in most organizations is to put social media into marketing or public relations. But is that the right move? Make introductions between departments to establish a more collaborative relationship and instead of just looking for the positive, negative and neutral of what customers are saying about a company’s product or service, look for clues to how the public perceives the company as a whole. Read the article>>
