Why RSS is the must have tool for PR
The PR Society of America seminar "PR and Emerging Communication Channels," addressed the emerging phenomena known as Web logs (blogs) and Real Simple Syndication (RSS)
Steve Rubel, author of micropersuasion, opened the seminar by commenting on the power of RSS. "Basically, RSS TiVos the Net for you. It captures everything on the Web that you care about and pulls it down for you in feeds. The minute something is mentioned about a client of mine on a Web site, I’m alerted to it. That’s what makes RSS so powerful."
Every PR professional needs to be familiar with how to use RSS – both to monitor mentions and for syndication of their news so they can broaden their clients’ internet footprint.
See Also
- RSS and PR
A news feed about RSS and PR - RSS and PR Professionals
Report on the PRSA seminar on RSS and PR
