SEM firms looking good to big agencies
A pithy comment about the need for Internet marekting strategy at agencies from Fredrick Marckini, CEO of iProspect, recently acquired by the Aegis’ Isobar network.
The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing expenditures — from e-mail to banners, from radio to TV ads — drive online searches.
They have a huge hole in their funnel, and these leads that escape are finding competitor’s brands in search; in the one medium that has the highest conversion rate. They are literally dropping off soon-to-be buyers at their competitors’ doorstep, and they know it needs to stop.
You hit the nail right on the head, Fred.
