Influencer Marketing – Owned or Earned?

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Influencer marketing owned media

Influencer marketing  is no longer some edgy new technique..According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That's because they see results. 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source) On average, … [Read more...]

Original Research: B2B Content Sweet Spot

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B2B content types

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.  What is it that they're trying to achieve? Lead generation Cusotomer engagement According to a study by DemadnWave whitepapers, case studies, … [Read more...]

6 Areas of Digital Marketing & PR Transformation

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DPR content

Goals for publishing brand content A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we're seeing a change in how the public responds to brand content. "This dictates a shift in mindset from pure product … [Read more...]

Internet Marketing, Social Media and CGM Attracting the Dollars

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Senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economyThe sixth annual PRWeek/Manning Selvage & Lee (MS&L) survey by Millward Brown polled 252 U.S. chief marketing officers, VPs of marketing and marketing directors and managers, focused on digital and consumer generated media, marketing ethics and the … [Read more...]

Seth Godin Says Most Marketers Are Out of Sync

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Keynote at SES Chicago is food for thought.If you thought you had Marketing 101 down pat, it's time to think again.Seth Godin's keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing - the story of Josiah Wedgewood, a potter in England in the 1800's at the … [Read more...]