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WSJ Says Twitter is Mainstream

October 27, 2008 by Sally Falkow

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A lot more people — and businesses — are finding ways to get value out of Twitter, says the WSJ today.

Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims’ conditions. And dozens of major companies, like computer maker Dell Inc., use Twitter to share deals and product news with people who sign up for the service.  WSJ

There is no doubt the user base is growing – Twitter.com had more than a million unique visitors from the U.S. in August 2008, up from just 282,000 in August 2007, according to research firm comScore Inc.

One of the avid users is shoe retailer Zappos.com Inc., of Henderson, Nev.  More than 450 employees are tweeting away and the company offers classes to these employees to help them make the most of Twitter and third-party advanced services that have grown up around Twitter – like adding images to your tweets.

Companies like Comcast are using Twitter to resolve customer service issues.

If you’re not yet a Twitterholic, get started.  Need direction or instruction?  The October Proactive Report is about Micro PR and how to make the most of Twitter.

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Filed Under: Social Media Strategy Tagged With: micro pr, public relations, Social Media Strategy, twitter

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