Many cities now have a Third Tuesday meet up groups. The session in Toronto this week was moderated by Jeremy Wright of B5 Media.
Dave Fleet posted about the Q and A session and he offers a perfect answer to the question that was raised:
Q: What do I do if people say bad things about me?
A: They already are – you’re just can’t hear them! If there’s a problem with your brand, people are already saying bad things about you. If you’re not online, they’re just not saying them to you… because you aren’t listening.
This brings to mind a client I had in the music industry. I thought they’d be a perfect fit for social media, as there’s a large community online and the conversation was pretty vigorous. But they were so paranoid about ‘bad comments’ and ‘uncontrolled content’ they were not willing to engage online. So the conversation goes on without them. They have no voice at all.
Social media is all about conversation and perception being formed as a result of those conversations. You might not be able to control the conversation or the message anymore, but if you’re not listening and participating, you have no voice and no chance at all to influence the perceptions that come out of these conversations.
That makes no sense at all.
Image by Lorentey
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