Will blogs put SEM’s out of business?
Jeremy Karnell posed some great questions about how blogging is affecting natural search results.
I don’t believe we have all the answers yet, but it’s refreshing to see the questions asked.This connection between blogs and natural search is not one that gets brought to light often enough.
Blogging is a valid search strategy. It’s one that companies who are still ambivalent about blogging could well take into account.
Will blog content take over corporate content in the natural search results? That depends…
It depends on how savvy their marketing and PR people are, how good their SEM agency is and whether they have a content strategy in place. It depends what blog platform they choose, how good their blog writer is and how well the writer understands the content strategy.
All blogs are not created equal
Blog content is certainly giving corporate webpages a run for their money in the search results.
It is already possible to have one person or company dominate the first page of the natural search on their main keywords, if they have a solid content strategy in place.
You can get the corporate website, their blogs, RSS feed items, optimized press releases and articles on other sites all placed on page one. Check out the keywords optimized press release or website content strategy in Google.
On the Google page for optimized press release many of the results on page one are blogs, yet our corporate site is still #1 and # 2.
So will SEM agencies be out of work? I think not. Their focus may have to change. A content strategy is the differentiator.
See Also
- If your website has no search engine visibility on your keywords start a corporate blog
There are several important reasons why you have to ensure that your web site has good search engine visibility - Why Advertising, Marketing and PR Pros Should Blog for Search Engine Visibility
Search Engine Visibility for Blogs. Start blogging … get a conversation going with your visitors
