5 Ways to Improve Your Content Strategy

content strategy

  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

3 Digital Tools That Improve PR

digital tools for PR

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective.  Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These three tools can do just that. A digital newsroom. There are many vendors out there … [Read more...]

3 PR Trends to Watch in 2018

data driven PR Fotolia_138646937_XS (3) (1)

'Tis the season – predictions are the order of the day and the PR industry is no different.  Here are my picks for the top 3 PR trends in 2018. Content strategy The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. (CMI.) However, only 31% have a documented strategy. It should come as no surprise then … [Read more...]

Top 5 Digital Skills to Learn in 2018

digital skills 2018

  It's that time of year when predictions and suggestions are made for the new year.  Forbes made a list of the digital skills they see as the most important and TEKsystems polled 250 CMOs to find out what they're looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics:  This one wins hands-down, no contest. If you are not … [Read more...]

New PR Measurement Tactics

hand holding mobile phone with analyzing graph

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results.  Although reach and impressions are important - the customer journey does start with awareness -  we have to move beyond those initial numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]