5 Content Pitfalls in Fast-Growing Businesses

content strategy pitfalls

  When your business takes off and hits a period of explosive growth it's the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don't have the planning and systems in place to cope with the rapid growth. Witness Fuhu - they were number one on the Inc. 500 list of fastest-growing companies in the US for two years running and … [Read more...]

Original Research: B2B Content Sweet Spot

B2B content types

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect.  Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.  What is it that they're trying to achieve? Lead generation Cusotomer engagement According to a study by DemadnWave whitepapers, case studies, … [Read more...]

SMART News Content

SMART News content

  Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.  According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content … [Read more...]

Sendible – Content Curation Suggestion Feature

content curation for thought leadership

Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the … [Read more...]

6 Areas of Digital Marketing & PR Transformation

DPR content

Goals for publishing brand content A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we're seeing a change in how the public responds to brand content. "This dictates a shift in mindset from pure product … [Read more...]