Marketers are getting the search messageSearch Will Be Fully Integrated into Marketing Plans in 2005 says Search Views Unlike years past, the majority of marketers now understand that search is important and they can't take full advantage of today's market without it. But many still don't know how to dovetail their web content strategy and search marketing with other … [Read more...]
RSS the web content strategy for 2005
Adding RSS to the MixFor those of you not familiar with it, RSS (which stands for Really Simple Syndication) is a way for web site developers and bloggers to notify your readers of new articles, information or content being posted to your web site.Syndicating your content brings you new audiences that may not otherwise see you information.RSS is catching on … [Read more...]
Blogging can make you a thought leader fast
The IAOC blogfest has blog leadersBlogging is catching on. It's gianing ground as a necessary part of web content strategyThe IAOC blogfest and the Global PR blog week brought some intrepid bloggers to the fore.Kevin O Keefe's refreshing post about how blogging has made him a tech guru in the Law Association in six months highlighted this … [Read more...]
RSS and syndication
The hottest web content strategy out thereIf you've been noticing the proliferation of those little orange buttons appearing all over websites, you've probably been wondering what they are and what they do. They facilitate the hot new web content strategy called syndication.And to clear up some of the confusion on the subject, here are … [Read more...]
Your Web Content Strategy Affects Your Revenue
New study shows how different content variations increase revenueTesting variations in web content over 10 million impressions indicated which design elements in online creative units are the most influential in driving performance.It highlighted the fact that a strong call to action significantly increases revenue. While this may not be surprising - every good … [Read more...]
