New study shows how different content variations increase revenue
Testing variations in web content over 10 million impressions indicated which design elements in online creative units are the most influential in driving performance.
It highlighted the fact that a strong call to action significantly increases revenue.
While this may not be surprising – every good copywriter knows you need a call to action – the extent of the increase may surprise you. It can be as much as 85 percent.
Applying these insights to your web content strategy along with the information from the Poynter Eye Track Study, which shows the visitors eye trail on a page, can lift your ROI and conversion rate on your website.
See Also
- Eyetrack lll
The Stanford-Poynter Eyetrack Study - Elements of Style for Web Design
How to adapt the basics to your web content - When Bad Design Elements Become the Standard
Look at the twenty most-visited sites on the Internet and see how they do it.
