Watch out for common keyword trapsScottie Claiborne of Right Click Web shares words of wisdom on the subject of common keyword traps in the latest issue of High Rankings AdvisorAnd big huzzahs to Scottie for her new venture with the Karcher Group!The biggest trap is to believe that the broad general term with the big search pocket is the one you … [Read more...]
Driving traffic back to your site with email
Short subject lines get opened moreNew research from EmailLabs advises e-mail marketers to keep subject lines short and hyperlinks plentiful. A successful web content strategy has to take into account the fact that it can take at least seven interactions with a new visitor before hey decide to do business with you.You have to keep them coming back.New and interesting … [Read more...]
Internet now most popular medium
Make your web content strategy countThe Online Publishers Associations' new study found that The Internet and television are the most popular media among 18- to 54-year-olds.Nearly 45.6 percent said the Web is their No. 1 media choice and 34.6 percent rating TV as their top pick.How should this affect your web content strategy? Give them more content. Make … [Read more...]
How We View Web Content
Eye tracking can improve your content strategyWhat do people see when they view a website or multimedia feature? Is it what the site's designers expect? ... Perhaps not. The Eyetrack III study literally looked through the eyes of 46 people to learn how they see online news. Your home page is a vital piece of real estate - yet most websites lose 60% of their visitors right off … [Read more...]
Web Content Strategy versus Search Results
Is your content strategy converting them?When did positioning become more important than the user experience? asks Shari Thurow. And well she may ask, since statistics show that most websites lose over 60% of their traffic right off the home page.Have web site designers and SEM companies lost sight of the fact that you do search engine optimization so that you can get visitors … [Read more...]
