Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. This has … [Read more...]
Interesting Content Sparks Conversations
Seth Godin has had smart things to say about internet marketing for many years. Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don't get any comments or conversation. "If people aren’t talking about you, there’s a reason. You’re boring," said Seth. Here is an example of interesting content and it has been viewed by … [Read more...]
Online Video Creates Visual Networking
Chris Anderson of TED says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations need to embrace radical openness. Watch this amazing video. (18 minutes) When the Web first started there was almost no … [Read more...]
New Media, Old Media: what are your readers looking for?
The Pew Project for Excellence in Journalism has a new report out about the news content in old media and new media and how blogs and social media news agendas relate to or differ from traditional media sources. The findings are very interesting. What used to be a one-way broadcast of news has become an increasingly social medium. Half of Americans rely on friends and … [Read more...]
Search, Video and the Future of PR: Greg Jarboe at OMS 2010
The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations. According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos … [Read more...]
