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Sally Falkow - Social Media Strategist
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Are You on Tweeting Yet?

November 9, 2008 by Sally Falkow

  There are many reasons that as a PR person you should be using Twitter. Major news outlets are on Twitter Some journalists use Twitter - you can get to know them better HARO tweets urgent journo requests on Twitter Newswires are on Twitter You see fast breaking news Business networking Find and connect with experts Reach a core audience of influencers These posts give a … [Read more...]

WSJ Says Twitter is Mainstream

October 27, 2008 by Sally Falkow

twitter   A lot more people — and businesses — are finding ways to get value out of Twitter, says the WSJ today. Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims’ … [Read more...]

Having Trouble Finding People on Twitter?

September 25, 2008 by Sally Falkow

Several people have complained to me that they can’t find the search function in the new design layout and they’re having difficulty figuring out how to find people to follow on Twitter.  The solution is to use the directories that are spinging up - TwitDir or Twitterholic. According to several blog posts conparing the two services, TwitDir is the most accurate and … [Read more...]

MicroBlogging Reaches into the Enterprise

September 11, 2008 by Sally Falkow

Last night LA Start up Yammer took top honors at TechCrunch50.  What is Yammer?  It’s a Twitter-like application for businesses. Yammer aims to make companies more productive by making it easier for employees to communicate with one another. Unlike email which goes betweeno nly a few specified peole, on Yammer you can build a company network and have a Facebook, … [Read more...]

CNN bases show on Twitter content

September 9, 2008 by Sally Falkow

It seems you really are no-one if you’re not on Twitter!  CNN has been incorporating ‘tweets’ in their reports upped its use of Twitter content during the coverage of Hurricane Gustav. A tweet from anchor Rich Sanchez, a faithful Twitter user,  revealed CNN will debut a new Twitter show called “Rick Sanchez Direct,” says WebProNews.  The new show … [Read more...]

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