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Sally Falkow - Social Media Strategist
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PR’s Ostrich Mentality

November 12, 2006 by Sally Falkow

One attendee's take on the sessions in New YorkAngela Jeffrey, APR, Vice President Editorial Research, VMS wrote about the New Media Sessions in New York, … [Read more...]

Social Media Training In Demand on West Coast Too

November 12, 2006 by Sally Falkow

SEO PR draws PR folk in San FranciscoThe Bulldog Reporter PR U event in San Francisco drew attendees from Seattle to San Diego.Nicki Dugan, editor of Yahoo's Yodel Anecdotal blog, shared insights into why they launched a corporate blog in addition to what they call their Mount Rushmore bloggers (Jeremy Zawodny et all)Mark Jen shared his two weeks of fame) or infamy) as a … [Read more...]

Online PR and Social Media Training

November 6, 2006 by Sally Falkow

Blogs, RSS and Social Networking can be a minefield for PR practitionersThe digital PR space is hot right now.  You see articles about online PR, blogs and social media in practically every mainstream newspaper and trade magazine. One of the reasons is that it is a fast paced environment and there are always new ideas to report on - two years ago there was … [Read more...]

PR 2.0 Has Rules Of It’s Own

October 24, 2006 by Sally Falkow

PR Professionals need to be trained so they avoid the pitfalls of online PROver the past two years the internet has been changing from a depository of static information to a vibrant, live conversation.  Now referred to as Web 2.0, the live web is a very different place.  Instead of using online photo albums we now have Flickr and YouTube.  Instead of the … [Read more...]

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