Edeleman's offering an SMPR tool tooEdelemn announced their Social Media Press Release tool called StoryCrafter this week. there were a couple of comments in the Google discussion group that it looked just like the Shift format. I thought that was the point of the tool - so PR people could actually use the format Shift proposed.You can use PRESSfeed … [Read more...]
Add Online PR and Social Media to Your Internet Marketing Strategy for 2007
PR professionals and agencies need to get trainedA recent report from Hitwise revealed that one in twenty web visits is now to the top social media websites. And these sites are not only driving traffic to Google and other search engines, they are sending visits directly downstream to sites like travel, banking and telecom."Social networkers" spend less time … [Read more...]
A Very Productive Thanksgiving Week
Social Media Training for LA, OC and even South AfricaWhat an interesting and productive Thanksgiving week we had - two PR agencies came in for social media training. One was from Orange County and one was all the way from South Africa.Sarah Rice of Sentient Communications was at my seminar in Cape Town in June and we have been emailing back and forth since then. … [Read more...]
Social Media Making Inroads Into Mainstream News Providers
Reuters Buys Into Blog and FeedsYou know you're making your mark when a media stalwart like Reuters pays millions of dollars for a share in a blog distribution start up. Social media could ask for no better endorsement .Reuters has invested $7 million in Pluck, the world's biggest blog syndication network, called BlogBurst. BlogBurst connects newspapers and other … [Read more...]
Social Media Training Session At Search Insider Summit
A beautiful day in the desertI took a drive out to Palm Springs Tuesday and spoke at the Search Insider Summit at the beautiful Miramonte Resort and Spa in Indian Wells. I was very tempted not to come back till Sunday!!! "The purpose of the Search Insider Summit is to bring the best minds in the industry together to share leading edge information and … [Read more...]
