Making the Most of Social Media MarketingDr Hunter Madsen of Yahoo! gave the keynote at Online Revealed Canada today. He started with this definition of social media marketing:Social media marketing is when you empower people to tell your story in a way that enhances your brand online. Canadians are the most intensely active people online and it's social media … [Read more...]
Find Young Adults On FaceBook
College kids spending more time in social media sitesWhere do college kids go for their breaks? According to Youth Trends 17 - 25 year olds are spending a significant part of their break time online.Facebook is now the first choice of nearly 70% of females and 56% of males aged 17-25. Two blogs were in the female top 10 list for the first time: Pink Is the … [Read more...]
Social Media Marketing
PR and marketing folk are starting to see the potential in social mediaWhat an intense week this has been. It seems marketing and PR people are getting the social media message. Wednesday was the three hour pre-conference workshops for PR Convergence - Deploying Social Media for Business Advantage, a three day event held in LA. The attendees had the choice of Social Media, … [Read more...]
Dell Hell
Suit by NY Attorney General Alleges Company is "Deceiving Customers to Increase Sales"Just as the study I referenced yesterday showing Dell is recovering from the Dell Hell debacle comes out, New York Attorney General Andrew Cuomo has filed a lawsuit against Dell. The suit accuses the personal computer maker and its financial services affiliate of … [Read more...]
Is Dell Hell Over?
Social media helps Dell recover from their online reputation crisisA new look at the Dell Hell case study by Market Sentinel shows that there is a slight improvement in customers’ feelings about Dell’s speed of service (up +4) and technical competence (up +1). This improvement is offset by increasing dissatisfaction with the policy of off-shoring technical support … [Read more...]
