A manifesto from Brian Solis at PR 2.0While he was preparing for his session on Starting the Conversation at the SMC workshop, Brian produced the first draft of his manifesto on Integrating Social Media into Marketing.There has been a fundamental shift in our culture and it has created a new landscape of influencers and an entirely new ecosystem for supporting the … [Read more...]
PRESSfeed Turns Two
More social media features mark our second birthday celebrationTwo years ago at the Media Relations Summit in San Francisco I launched PRESSfeed - my Web 2.0 brainchild. PRESSFeed was the result of my frustration with the inability to add press releases and other news content easily to a website and have it distibuted and syndicated in an RSS feed. Although there … [Read more...]
Social Media Briefing While I am in DC
I am in DC for the Media Relations Summit 07. I'll be speaking there on Monday at 2pm in a session on online news along with Jamie O'Donnell (Greg is in Toronto at SES Canada) and Lee Odden. I will also be hosting a breakfast round table discussion on Social Media on Tuesday morning.The conference is over late Tuesday.I have been asked to do a two hour session … [Read more...]
BtoB Social Media Marketing
Conversations are still tops in influencing purchase decisionsWe know that word of mouth is the best and most trusted form of marketing. Consumers love to hear from 'someone just like me.' But does this apply to BtoB marketing too?Yes, says a study by the market research firm, Keller Fay Group which was sponsored by experiential marketing agency Jack Morton Worldwide. … [Read more...]
More Yahoo! Social Media Strategies
Yahoo! Answers For Brand and Link BuIldingYahoo recently announced a new mission statement - to “connect people” and as Dr. Hunter Madsen said in his keynote on the impact of social media, Yahoo! has long been focused on building communities. They are now building what they call 'brand universes.' Pontiac Underground is a great example of how to do … [Read more...]
