Brrr! I am off to Chicago in the morning to speak at SES. Temperatures below freezing and snow already on the ground. For a little African lizard like me used to blazing heat it's way too cold. I bought myself some thermal underwear and pulled out my down parka and off I go.I am looking forward ot hearing Seth Godin speak about his new book Meatball … [Read more...]
Signs that this is the end of the PR world as we know it.
How social media is changing our livesSocial Media is indeed making changes in our lives. Even Time Magazine, a bastion of old media, hailed user generated content as the single most influential change in 2006.I caught Katie Paine's session at Executing Social Media in Atlanta yesterday - here are some indicators that your world is changing forever:.You spend more … [Read more...]
Social Media Shopping on FaceBook
Social network making the most of recommendations from consumers - the most trusted form of advertising.As the popularity of Facebook grows more and more people are sharing opinions and information about themselves, their likes and dislikes as well as their activities on this social network. We know from several studies that a recommendation from a consumer 'just like … [Read more...]
Executing Social Media
Join me in Atlanta at the Coca Cola HeadquartersI will be on the road again soon. I am off to Atlanta to speak at the Executing Social Media event.Whether you work in PR, marketing or employee communications, you need to understand how to use the new media tools to listen, engage, communicate and collaborate. As we get closer to the end of the year it's a good time to get … [Read more...]
Does Social Media Marketing Really Work?
Yes, if it’s done right ( Forrester Research) But it’s not done right too often (Jupiter Research)Forrester announced the finalists and winners of their Groundswell contest and lauded some companies who are getting social media marketing right. Nice to see Dell in the company transformation category. Listening Winner: Schwab's Money and More Private Community of Gen Xers … [Read more...]
