Trust in media and experts back upThe ninth annual Edelman Trust Barometer shows the United States is experiencing the widest divide between business and government in the survey’s nine-year history. 58% say they trust business to do what’s right, an all-time survey high. Only 39% trust the government. Imagine that!Twenty-five-to-34-year-old opinion … [Read more...]
Fresh Content Pays Off with Search and Visitors
The pulse factor is vitally important in the Web 2.0 world of content and user-driven interactionsAndrew Goodman of Page Zero Media has a great post at Search Engine Land today about the necessity for a website to have fresh content and look alive.Fresh content gives you better search results - in recent weeks we have seen posts in digg and other social media sites appearing at … [Read more...]
Social Media Adoption Has Communicators Out of Sync
It's all about the 'public of one'The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of sync communicators are with their audiences.Consumers turn to family and friends … [Read more...]
Online PR Lessons of 2007
What we learned this year can provide direction for online PR strategy in 2008Search is important to PR. What people see when they do a search does influence their perception of your company. It also affects your brand value. And now that the search engines have changed the way they display results with the integration of news, blogs, feeds and video into the … [Read more...]
Actionable Social Media SES Chicago
Social Media step you can take right nowThe complaint I hear most often at search and social media conferences is that while the content of the sessions is excellent, it's at a high-level and very general. They want specifics. What can I do right now, how do I get started? is the question I often get asked.This session was perfect for … [Read more...]
