If your head is still in the sand about new media now would be a good time to change positionAs many of you know I am also the official blogger for Bulldog Reporter, an industry newsletter that has over 50 000 PR practitioners as subscribers. Last week I was in San Francisco speaking at the TurnPROn Online PR Summit. Jim Sinkinson, CEO of Bulldog … [Read more...]
Social Media Terms Explained
A quick quiz to determine how much you know about the collective voiceQ: What Is Social Bookmarking? A: Social bookmarking is a web 2.0 fad where users indicate that a specific web page, article, podcast, video, or other content is of particular value. The "bookmark" is seen as a vote for that item. The more users who bookmark an item, the more pronounced (popular) … [Read more...]
Social Media Marketing a Matter of ‘Fitting In”
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and ConsumersThe last decade brought two related surprises: the rise of social media and the rise of search media, says a new study from the Harvard Business School. Marketing is struggling to find its place in these new communication pathways, says the report. The new media are rewarding more … [Read more...]
Social Media Getting PR Attention in Asia
My Singapore SlingI just got back from a quick trip to Singpore to do a two day training course on Strategic Online PR for execs in the corporate communication field. We had delegates from Malaysia, Indonesia, India, Hong Kong, Taiwan and Australia.And there was a good spread of industry sectors represented too - financial (a few banks and insurance … [Read more...]
Online PR Roundtable Report
e-Consultancy's new report shows gaps in online PR applicatione-Consultancy in the UK holds regular roundtable briefings and the July briefing was about Online PR. The report, now available for download, shows that while many companies are aware of the need for defensive online PR (reputation monitoring,) proactive campaigns are still not the norm. They attrribute … [Read more...]
