Marketers must become masters of social networking, search and engagementDiane Mermigas, editor-at-large at MediaPost, says that if marketers want to tap into the promise of new technology during this economic downturn they need ti redefine relations with target consumers by mining analytics for a deeper understanding of who they are and how they behave.While … [Read more...]
Social Networking Appeals to Wealthy Consumers
AS more and more poeple get involvedin social media sites, social media training becomes a must for marketing and PR practitionersAccording to The Luxury Institute's latest WealthSurvey, "The Wealthy and Web 2.0", wealthy online consumers ( average income $287K and net worth just over $2 million) are flocking to social networks. Their participation in online social … [Read more...]
OJR’s ‘pep talk’ about the news media
If the recent reports of newsroom layoffs, buyouts, falling newspaper circulation and crashing news company revenue have you feeling like there's no hope, this 'pep talk' from the Online Journalism Review from USC Annenberg should cheer you up:Newspaper circulation might be down, but online newspaper readership is up. The Los Angeles Times lost more subscribers … [Read more...]
Disney Resorts Global Strategy
Wardle discusses the impact social media has had on marketing Disneyland Resorts in the digital era.Disney launched their podcast for their 50th anniversary and Duncan Wardle, Vice President of Walt Disney World and Global PR for Disney Parks, speaks to Eric Schwartzman about why Disney believes that credibility is more important that control and why you have to open a dialog … [Read more...]
PR’s get the theory of blogging, but need guidance on implementation
A survey done late last year reveals PR pereceptions about bloggingPR's as a general rule 'get' blogging, but a new survey shows some big gaps in knowledge of how to implement a blog successfully. PR's do understand the benefits of blogging and are very aware that as a form of communication to stakeholders it can be very valuable:94.4% agreed or strongly agreed that blogging … [Read more...]
