People get data from others 'just like themselves'Clue # 9 People in networked markets have figured out that they get far better information and support from one another than from vendors. At Search Engine Strategies Seth Godin spoke about how the networked market is changing how we do business. He says savvy marketers should change from trying … [Read more...]
Here Comes Everybody
A new book about how the Net has changed our social interactionsReading Twitter today I saw a reference to this blog post by Clay Shirkyon.It's a lightly edited transcription of a speech he gave at the Web 2.0 conference in April. He compares the early days of the industrial revolution to the early days of TV, when we spent endless hours watching sitcoms. … [Read more...]
Internet Marketing and PR Strategies Work for BtoB
More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoCAlthough many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB … [Read more...]
Social Media Marketing Not Subject to Recession
Forrester Research finds interactive marketers actually plan increases in the face of recessionNew research from Forrester shows that 26% of respondents to their survey plan to increase their interactive marketing investments, and 46% will maintain them at current levels. Every single form of online marketing Forrester surveyed had at least half the marketers increasing … [Read more...]
New Comm Forum 08 – JaffeJuice Get the Ball Rolling
And gets twittered by the audienceThe conference I like the most is the Society for New Communication Research's New Comm Forum, because it's a meeting of some of the best minds in social media. Joe Jaffe, author of Join the Conversation, was the opening keynote speaker nysterday. An ex-advertising Madison Ave man, Jaffe says he 'saw the light' and has been … [Read more...]
