Image by Schill Vitrue.com, a tool that captures a brand’s social media presence, has put together a list of the top 100 social brands. “What was an afterthought of marketing, just a few years ago, has now emerged as a significant part of the marketing mix and it continues to grow fast. The Vitrue 100 list represents companies who are establishing their social … [Read more...]
Lessons Learned from Social Media Revolts
Image by Amend The first and most important action you should take in social media is listen and respond. Every company has a community. You have customers and interested visitors who come to your website or blog. Your community might be a small one, but it is a community nevertheless. Muhammed Saleem writes today about lessons we can learn from companies that have run into … [Read more...]
More of What Journalists Want
2008 Bulldog/TEK group reporter's survey The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material. … [Read more...]
Where is PR Headed as Traditional Media Declines?
If the media is truly dying, what happens to PR? Joe Pulizzi of Junta42 and co-author of Get Content, Get Customers, spoke at a PRSA Cincinnatti luncheon recently. His presentation was titled The Present and Future of PR. Pulizzi says that in a conversation with Forrester Research he heard a prediction that within two years half of all US newspapers will stop production. If … [Read more...]
New Player in Digital Marketing Data: E-consultancy Opens US Operation
I am always on the look out for good sources of information about digital marketing and PR. Three years ago when I was in London to speak at Search Engine Strategies I discovered a great resource - E-consultancy. Since they’re UK based their research is mostly focused on that side of the pond, but I really like their content. And apparently I’m not alone - great … [Read more...]
