Two statistics that caught my eye this week were the increases in traffic to Facebook and Twitter. According to Mashable, and the graph they ran on Compete, Facebook is now running neck and neck with MySpace. Twitter’s remarkable growth in the second half of 2008 i anoter big story. Acording to Compete, their visitor stats are up 752%, for a total of 4.43 million … [Read more...]
Social Media: Citizen Publishers are Changing Society and Our Futures
So says John Blossom, publishing and information industry analyst. His new book “Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future” looks at how the explosion in electronic publishing by individuals and enterprises using social media and social networking tools is fundamentally changing the way people relate to each … [Read more...]
Social Media Content Tops Investment List for 2009
The results of the Junta42 survey done this month are most encouraging. Back in 2000 a Forrester Research study found that the number one reason someone comes back to a site is the quality of the content. And in Google’s recently published SEO starter guide they say that the most important factor in SEO rankings is fresh, relevant and exclusive content. One of the … [Read more...]
Online Presence Affects Company Value
Image by WetWebWork A new study by MS&L, conducted in partnership with GfK Roper, examines some of the corporate values consumers find most important today, and the effects of such perceptions on maintaining long-term business, reports Brandweek. The study polled 6,000 consumers worldwide in the U.S., U.K., France, Italy, Sweden and China on topics such as “what … [Read more...]
Social Media Measurement
Social media marketing is spreading. Companies are recognizing the benefits of blogs, online video and social networking sites such as YouTube, Facebook, Twitter and more. According to Forrester Research, the number of social media “spectators” - people who read or watch social media - has increased from 48 percent last year to 69 percent of the people who venture … [Read more...]
