The inside scoop from BlogHer 08The last two days has been an immersion in Blogger land - Blogher 08 interacting with 1000 bloggers.I have a series of interviews with presenters, contributing editors for BlogHher and attendees - people who blog every day.I asked them all hte question - if a PR person wanted to contact you about a product, service, event or cause, what … [Read more...]
Heading to BlogHer this weekend
1000 women bloggers ( and some men) will gather in San Francisco this weekendI am all set to take off for BlogHer tomorrow. Mary, Tia and I will be there to blog about the sessions we attend and interview some of the prsernters and attendees.We'd be delighted if you'd say Hello.. Perhaps we'll bump into you at the speed dating or the networking times. We love … [Read more...]
PR and Social Media
Why you need a social media strategyAugie Hay highlighted a post from Jeremiah Owyang of Forrester Research on how companies can get punk'd by social media A Chronology of Brands that got Punk’d by Social Media Criteria of punk'd is a situation where the story would not have been told if social media were not available or if social media accelerated or spread … [Read more...]
Making Social Media Content Work For You
Social media does have new rules, but some of the old rules apply tooExecuting Social Media was a good conference. Everyone participated in the sessions, so we got the benefit of some very smart people sharing ideas about what works and what doesn't.There were two excellent keynotes:George Wright from Blendtech spoke about how the Will It Blend campaign came about and why … [Read more...]
SES NYC the value of authoritative links
Good PR (public relations, not PageRank) can influence search rankingI spoke today at a session at Search Engine Strategies in New York City. Even though we were the second-to-last session on the last day of the show our session was very well attended. I talked about HerRoom.com and their sports bra BounceTest videos. The videos show women running on … [Read more...]
